How To Do Competitor Analysis Before Launching Mobile App?
Do you know every month, more than 20,000 applications are publishing to the App store? Do you know hundreds of thousands of entertainment, education as well as other types of applications are there? You must think this is amazing, but before going to launch an app, you should think many things and one of the most important is competitor analysis. What do you think now? How many competitors each day would you have onto your application? The figure can be from thousands to million. Let us figure it out! In this article, we are about to talk about the competitor analysis prior to launch an application startup.
Why Competitor Analysis and its Importance
Competitor analysis is nothing but an assessment of the SWOT analysis or finding the weaknesses as well as strengths of current and potential competitors. You should analyze of your competitors prior to launch an app startup is a necessary. Moreover, there is another important step that must be taken in to consideration and prior to launch your application you should do it. You should answer those questions to make it more specific and quick
- Is your idea unique about it?
- What makes your application something special to your visitors?
Maybe your application will have some unique features or maybe as a builder of your app, you will have enough experience to run your application startup better than other people, but the questions need to be answered and that should be specific.
The Criteria of Competitor Analysis
Now you have a clear idea about why and what for you need to underpin the matter of competitor analysis and you are ready to do it to adjoin to your business plan to get a full proof results. Now, what is next? Now you need to create a list of ideas and that contain the following things.
- Name of the application
- Link to the store
- Link to the websites (if any)
- Social network page
The next and most important step is to search for the competitors and simply Google’s keywords that match your application and do not forget to adjoin the word – APP after each keyword. If you search something that are similar to your app status, you can visit XyO, that has become a digital tribune where you will get list of similar applications after your first choice. You are advised to search from both the cases. Let us see something that you need to follow and keep in mind when you do competitor analysis prior to launch mobile application.
- Define the target market
- Hit the success metrics
- Conduct competitive analysis thoroughly
- Launch a good page and create content that helps search engines index your page
- Launch a landing page with proper optimization inputting some relevant keywords
- Start blogging and promote your app via the blog to most number of visitors.
- Set good social media accounts including Facebook, Twitter, LinkedIn, Google+ etc.
- Optimize the application store with your own app
- Start email marketing for better engagement
The above-described things will help you in competitor analysis and at the same time help you understand where to start your analysis and when you start and where to stop. These things are mostly important, because, if you do not know where to start and what are the things you need to invoice in it, then it would be surely difficult to manage the whole thing. Maybe your application will have some unique features or maybe as a builder of your app, you will have enough experience to run your application startup better than other people, but the questions need to be answered that have been given above and that should be specific.
Last, but certainly not the least, as it is an absolute truth for the purpose of a post launch application marketing, pre launch application promotion as well as marketing can not only create a huge potential for the sake of your application downloads but also helps you know the overall analysis. Time is no doubt important and you should start your pre launch application marketing as early as possible.