Is a 5 Star Review Really a Business-Critical Factor?

Whether you’re in the hotel business, gaming industry, entertainment business, or have an e-commerce website, you need reviews. Not just any reviews, 5-star rated, excellently remarked coming from credible resources, and your customers top that list.

One negative review has more weight age than 5 positive reviews. And when it comes to websites or mobile apps, this becomes a bigger threat. We all check reviews before deciding on whether to purchase the service or download the app. Because that’s our first way to determine whether the service or product we are opting for is really worth our time or money?

This is a very important factor that app developers or QA testers shouldn’t ignore or put it on a low priority. Organizations need to be 100% sure that their service or product application is able enough to deliver uncompromised quality. They fail in it means negative reviews, and that will kill the whole purpose of spending a fortune on creating an app.

Why do users leave a negative review?

Owing to mobile’s omnipresence and 24/7 availability, users have become even more dependent on apps for a majority of their everyday tasks. Having said that, today’s app user is easily irritated and can be very demanding.

Users normally judge an app on these aspects:

  • Speed
  • Responsiveness
  • Stability
  • Compatibility
  • User-friendliness

The struggle that developers face is ensuring that the performance of their mobile app remains consistent across different OS version, regions, mobile networks, as well as internet connection types (2G/3G/4G). It can be quite difficult and also time-consuming for your in-house QA testing team to test all these scenarios. Plus, short release cycles aren’t helpful either.

Another challenge is that your QA team might not have a test lab with all the popular devices that they need to test the app across different OS versions and platforms. While, buying all important devices for your in-house QA team for testing is not just costly, but in case, a tester accidentally loses it or crashes it, that’s another expense to deal with.

In this case, hiring a mobile application testing company serves as the best possible solution. Not only do they have their own in-house team of expert test engineers, but they use their own testing lab to ensure that your application runs smoothly on all popular platforms, OS version, devices, etc.

Here’s a comprehensive 4-step guide to help you avoid 1-star app reviews:

1. Deliver Responsiveness through smart design

Responsiveness is achieved through smart design. Eliminate all unwanted steps to make sure app user-friendly and simple. If for example, a particular process in your app is taking longer than expected, users will close it and move onto some alternative. You can improve the design by keeping your users’ preferences in mind. They need a simpler, lighter and easier-to-load page or app. Users will abandon anything that takes longer to load. Speed and design matter!

2. Fix as many defects and bugs as possible

Fast speed and great design won’t be enough to keep those negative reviews from coming if your app is full of errors and bugs. Since writing clean code is not an easy task. That’s why testing matters.

Hire a mobile application testing company to do it for your app so maximum defects and bugs are fixed as quickly as possible.

3. Use negative reviews to your benefit

Instead of getting disappointed and heartless at negative reviews, take a positive approach and use them as your weapon. You should monitor user feedback to see where you require testing, bug fixing, and design enhancements. Learn from these negative feedbacks to make necessary improvements in your app.

4. Plan your testing time

Testing is demanding and will continue to grow even more. Hence, it’s essential to plan and dedicate a sufficient testing time to your development cycles right from the beginning. It might seem difficult, particularly with short release deadlines, but, there is a greater threat if it goes wrong.

Testing process should remain a part of the application’s development lifecycle, instead of keeping it for the end. Because the sooner a bug is found, the easier and less costly it gets to fix it.

So, keeping all these factors in mind, make a wise decision, plan and execute accordingly.

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