Understanding 3 Components of Marketing – SEO, SEM and SMM

Nowadays, there is fierce competition among all the business owners for promoting their websites in the best possible way. They don’t want to leave any stone unturned in order to achieve this. However, if you are one of those who is looking to promote or market their website in the best possible way then this post will be of your interest. Over here we will be discussing the 3 major components of marketing without which it possible for you to stand apart from your competitors.

Understanding 3 Components of Marketing - SEO, SEM and SMM

These components are namely the Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Let’s discuss about them in detail and try to understand what they really are.

Search Engine Optimization (SEO)

Search Engine Optimization or SEO as it is commonly denoted is one of the most important components of marketing. There are different techniques that are followed for successfully implementing this off site or on site. Initially, all the code structures need to be optimized in a web page in order to be in accordance with the rules and regulations that are followed by today’s search engines. While all the search engines are different in their own way there is a common algorithm that each one of them has for generating the search results.

You must try to keep your website as relevant as possible. After updating the code structures you will have to work on the off site updates. Some of the common offsite issues are the backlinks and the related linking strategies. All the websites that are related to your site will be pointed towards it through links and keywords. There are many other links that need to be reciprocated for forming a chain. By having a strong SEO strategy, you will be able to achieve a high ranking for your website. This will only be possible if you are able to do constant off site work.

Search Engine Marketing

A number of webmasters resort to Internet marketing via Search Engine Marketing. Along with SEO, this is also an important component when promotions are done on the web. Under the method, you need to pay for getting included in the different search engines. These inclusions are done in the sponsored categories off site and also along with the regular results. This is a pretty expensive option but you only need to pay on the basis of PPC. According to this, until and unless a person clicks on the advertisement. This is one of the best ways to make a mark for your website on the web.

There are a number of SEM experts that will strategize an SEO campaign that will lead to higher rankings for your website with respect to the keywords. An advertising campaign like the PPC will improve your website’s exposure. The SMM marketing methods can be done on your own. However, these demand a certain amount of knowledge and time for implementing them.

Social Media Marketing

After discussing the above two components its time to move over to the last one. It is SMM which means social media marketing. In recent times, this has been regarded as the fastest ways for promoting the web credentials. Under the method, a website will be required to have a certain profile page over all the platforms and provide the required media to your family, friends and the clients situated all over. If the method is followed in a correct fashion this will generate a lot of traffic to your website.


By going through the post above, you would have realized that each component of marketing has its own importance. In order to achieve a strong foothold over the web, an organization must not neglect any of them. Every component has its own role to perform in the overall success of a website.

About Author:
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle,  Seo Company Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.

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